Roadwerx transformed a vacant 75,000 square foot livestock show arena at NRG Stadium into a spectacular Super Bowl LI pre-game party for family and friends of the Atlanta Falcons team and top sponsors. The spaciousness of the arena meant that Roadwerx had plenty of room to install large enclosures around each of the structural columns for the attachment of dramatic lighting and speakers. The sides of these enclosures were clad in 21-foot high and 12-foot wide Atlanta Falcons banners, promoting and boosting the team’s brand. Five and three foot diameter discs displaying the Falcons’ logo and player imagery were suspended at varying heights, drawing the eye up toward the high ceiling. Six raised platform VIP areas created semi-private lounges for special guests to huddle and celebrate. Underscoring the Super Bowl theme, memorable moments from the Falcons’ season were projected on a 24-foot wide screen mounted on a simulated goal post. As a one-of-a-kind photo op, Roadwerx unveiled a custom built Atlanta Falcons “sports throne” which quickly became the center of attention at the party. Mechanical bulls added some Texas spirit for those daring to ride. Roadwerx topped off the party by producing a kick ass hip hop concert with featured performers Big Boi, T.I. and Ludacris.
